Roll’d was born out of a passion for sharing good food that was instilled in the founders by their family.
Bao Hoang, one of the founders of Roll’d, defines the brand as “youthful and vibrant, creative and adaptive, much like the street culture that inspires us. We are proud of the heritage of our cuisine, and are passionate about sharing the Vietnamese culture through our food”. Their customers are typically health conscious and time-poor individuals who look for both quality and value for money.
The menu is classic, healthy, fresh, mixed with delicious flavours to entice your taste buds. The classic pho is described as the “best noodle soup on this side of the border” and the rice paper rolls are a standout and made fresh everyday. The banh mi, which is a traditional street vendor Vietnamese-French baguette, comes in mouth-watering roast pork with crackling, BBQ chicken, classic pork roll, a few other options.