\Giorgio Armani is one of the leading fashion and luxury brands in the world today. Specialising in prestige men’s and women’s fashion, Giorgio Armani does not solely represent a name, but rather a culture which embodies creativity, intimacy and evolution; a culture inspired by a designer who lives to create garments which make each individual who wears them feel special. For men, the prominent desire when visiting the store may be the luxuriously fabrictaed suit, the softly-draped dresses or the directional array of accessories. The allure of Giorgio Armani is not purely based on the interesting fabrics that assemble every garment, nor is it the earthy palette which often presents in each unique collection. It is the fact that every piece of clothing, every accessory, is timeless and boasts a unique mix of traditional elegance which is delicately combined with modernistic charm.